Work experience

Senior Content Designer

Working as the content lead in a data and analytics team, I helped create and implement a content strategy to support the launch of a new service. This role also included conducting a content audit, editing technical guidance, and designing a new SharePoint site.

Senior Content Designer

Using established style guides, I designed user-centred content for the launch of 2 new benefits. This included collaborating with key stakeholders to create new letters, emails, text messages, web content, and operational guidance.

Content Designer

Working closely with a user researcher and interaction designer, I led the content design for a critical new UK customs service. This involved translating complex processes and policies into clear and understandable content.

Content Designer

I was the content lead for several new services, including a fraud and debt system, a jobcentre check-in service, and a video appointment service. I facilitated content workshops and research sessions to iterate designs and improve the user experience.

Digital Content Designer

I worked in a HR team in the UK’s leading debt charity. Using research and data, I created various digital learning hubs, an onboarding website, and a suite of e-learning content.

Learning Content Transformation Lead

I led the design and delivery of various digital learning solutions for a multi-million-pound transformation programme. This involved designing and implementing a learning content strategy and working closely with senior stakeholders.

Learning and Development Team Leader

I managed a high-performing team of learning designers. This included creating and implementing content standards and style guides. I was also responsible for proofreading and signing off all digital and print content before it went live.

Freelance Web Designer

I co-founded and ran a web design business, offering a full branding and web design service. This included using analytics and research to design and iterate web content to improve the user experience.

Learning and Development Advisor

This role included conducting research with learners and key stakeholders to design effective learning content. I iterated content using in-depth evaluation techniques, feedback, and data.